Most web designers mistakenly focus on designing web sites that attract customers. This leads to websites that are not well designed to meet the needs of the visitor or customer. After years involved in web design and the evaluation and optimization of websites, which recently concluded that the vast majority of web sites today is a better design than they were 5 years ago.
Yes, websites designed over the past five years certainly look better and have more features and impressive effects wow, incredible graphics and intelligent video. But that does not mean that web sites that perform better meet the needs of the visitor or the owner of the website. In fact, very often these effects, graphics and flash videos while enhancing the visual appeal of the web page of the website and actually worse in terms of performance. By performance I mean how well the site meets the goals that should have been designed to meet.
When you are looking to have a website designed or redesigned first thing to establish is what are the objectives of the web?
What is the purpose of the site?
It is the purpose of:
1. Stun visitors with a jaw dropping graphics and effects? 2. Getting good reviews for his website from other web designers? 3. Inform and educate visitors? 4. Attract visitors interested in what the right of the website has to offer? 5. Sell products or services? 6. Attract potential customers or subscribers?
If you want evidence of the extent to which web designers are focused on the visual aspect of a website rather than fit for purpose, it suffices to look at dozens of websites that show what they consider to be good designs web.
These sites are a good showcase of web design 1000 ‘s of websites submitted by web designers to be reviewed and voted for many of their peers, or so it seems. Examples are siteinspire.net, unmatchedstyle.com, csselite.com, beautiful2.com, webcreme.com, creattica.com, divinecss.com, foliofocus.com, and bestwebgallery.com cartfrenzy.com. Some but not all sites show the state what they consider web design as well the guidelines of your presentation.
Unmatchedstyle. com is dedicated to recognizing those who have made exceptionally gorgeous web sites through the use of web standards and best practices of use.
Foliofocus.com is a web design gallery exists to show the best collection of sites and web designers portfolio, photographers and other professionals.
Cartfrenzy.com is a design gallery for the best-designed e-commerce and shopping Web sites.
Bestwebgallery. com offers a wide range of quality websites in the design (Flash and CSS). They will declare what quality design means to them, which is: Quality Design = Visual + Technical + Creativity Note here the emphasis is on visual appearance, explosion technical wiz and creative merit.
Based on my own experience auditing and evaluating Web sites and on sites that appear to show how the above is why I have concluded that the designers are too focused on creating good looking websites that attract their peers.
Case Study
As if to prove the point that conducted a detailed study of a highly rated website listed in unmatchedstyle.com. In choosing the site of this case study was also looking for the site of a web design company since it must represent all that is best in a good web design. The site received a 9.1 out 10 for the good site design exhibition and a video review.
After my detailed case study evaluation of the site that determined the design of web pages quality rating of 3.9 on main page 10 and the website as a whole was rated 4.2 out of 10. Of course, I have used different criteria to my qualifications for the good quality web design that made the exhibition website that gave a rating of 9.1.
To homepage using a list that evaluated 12 design categories, with 135 elements and page layout throughout the website using a list that evaluates 91 aspects of site design.
The 226 design aspects of web pages that are not present also were given a severity rating. This classification of severity is based on the level of impact of missing aspect in the design and the frequency with which it occurred.
The number of aspects that went along with the website or website with the severity level is used in a formula to determine a rating of good quality web design.
What emerges from this case study is the location used in the study received high marks 9.1 for good site design showcase based on assessment criteria very different from mine, which gave the site a rating of only 4.2.
So the question is, what classification for good website design is to the right, a showcase site classification of 9.1 or 4.2 my score?
Well, that depends on whether you want to base a rating for a good web design largely in good condition, or a detailed assessment of 226 aspects of good web design you would expect in a well designed website.
Decide on what is a good web site design also depends on whether you want a website that looks good and is designed for one purpose and to meet clearly defined objectives. If you want a website that does more than look good, then you need to look a little closer at the design of your website as just looking good is never good enough, at least not for me.
Just having a good looking web site good enough for you?
Author is an associate editor for Professional Web Designing. Get all possible information about Web Page Creation and Website Designing India. we also provide Web Design,Internet Marketing,Web Development in India.
