Ecommerce websites are light on original, textual content, making it difficult for their webmasters to garner editorial links. And since content and links are so important in SEO, optimizing ecommerce websites may seem like an impossible feat. Fortunately, by following these 8 easy tips, you can get your ecommerce website to rank highly in no time.
1.Include expert product reviews of at least 300 words for each product you sell. Not only do product reviews make your site more linkable and improve the overall user experience, they also allow you to include more unique content, which search engines love.
2.Create unique product descriptions. Rather than utilizing the descriptions provided by a manufacturer or supplier, rewrite product descriptions so they are original and contain target keywords. Otherwise, the descriptions on your site will be duplicates of the descriptions on other peoples sites. The wordier your product descriptions, the better. Rewriting all of the product descriptions will be overwhelming, so start with descriptions of your 10 most important products.
