By Michael S. Sanderson Oxford – March 31, 2014. The web design Oxford company Colour Rich recently published on their website findings which show a 52% increase in clients’ sites within a period of six months. According to the company this indicates the importance of creative web design when it comes to marketing and e-commerce. There are many web design London providers, but the needs of e-commerce sites are very specific. To attract prospective buyers and customers, websites have to be easy to use, attractive to the eyes and fully functional. Maintenance and upgrades have to be straightforward so a web design Oxford service needs to provide templates for tracking and campaign purposes. Web design London services need to provide not just online tools, but offline tools as well such as print and graphic design. The latest studies show printed media still makes a difference with consumers, hence its importance. While more and more people are turning to the Internet for shopping and other activities, a good majority still prefer offline sales, making offline features necessary. Two other important factors are SEO and conversion. Conversion refers to people that visit websites and become customers, while SEO refers to the optimisation of a site for search engines like Google. Together these two elements make up an important part of the success of any e-commerce site or marketing strategy. Creative web design ideas need to translate to positive results however. While companies can make all sorts of claims it is advisable to go with one that has a proven track record of conversion and site visitor increase. About Colour Rich Colour Rich is a leading website design company with a reputation for increasing a client’s site visitors by over 50% on average. Alongside their affordable website design service, Colour Rich also offers SEO for websites, CMS and online marketing. Print and graphic design services are available as well from the company. Contact Details: Michael S. Sanderson 115 Broadmarsh Lane Freeland, Witney Oxford OX29 8QP
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